Shifting Focus from Traffic to Conversions
How busy have you been in increasing the online traffic of your website? Driving traffic to your online channels is a critical aspect of SEO, but it is only one part of the equation that focuses on “increasing sales”. The remaining
Powerful Digital Marketing Tools
Did you just launch your business website? Are you struggling to attract traffic? Nowadays, there are several free and paid digital marketing tools to promote your products and services. Consider the following tools and integrate them into your marketing strategy
5 Top Tips to Write PPC Text Ads
If positioned correctly, PPC ads on the Web can be an excellent option to drive high-quality traffic to your website. A powerful PPC ad requires the inclusion of best practices, which can catch the attention of your clients. Here is
How to Track Your Conversions?
Tracking Conversions – How It’s Done Having a high traffic volume can give you plenty of bragging rights, but it won’t be of much use without tracking conversions. Understanding the process of tracking conversions will help you to understand how much business
3 SEO Takeaways for News Websites
Optimising news media is a lot more different than optimising blogs and articles. If you supervise a news website and would like to drive up more traffic, consider these SEO takeaways for news websites. 1. Manage Architecture Architecture must be your top-most
What Is A La Carte SEO?
As the title asks, what exactly is A la carte SEO? As a business that just started on a small scale, you may wonder if you are purchasing SEO services a la carte to benefit from the secret sauce that
What is the Purpose of Blogging?
In this age of constantly evolving technology, a business’ digital marketing efforts form an integral part of its overall marketing strategy. From the utilisation of social media to the adoption of techniques which drive traffic to the business’ site including
How to Plan PPC Campaign
PPC (Pay Per Click) is essentially an online marketing model which allows for advertisers to display advertisements on search engines; they pay a certain fee each time their ad is clicked upon. Search engine advertising is perhaps one of the
What Are the Strategic SEO Tips to Get Massive Traffic?
A key part of the digital realm, SEO (Search Engine Optimisation) essentially refers to optimising your site's content in such a way, so as to allow your site to rank higher on search engine result pages. The effective utilisation of