Don’t Want to Get My Fingers Burnt Again – How Not to Do SEO
There are some SEO practices which are outdated and considered unethical by search engines like Google. While working on your SEO, it is important to know which practices can lend you in hot waters, dragging down your website ranking. 1. Avoid Keyword Stuffing There was
How Can an Organic Listing be Better for Me?
Organic listing refers to search engine result pages that are shown when a user types a search query in search engines and finds your website. However, as many businesses invest a large amount of money in search engine marketing (SEM),
Use Cases of Canonical Tags
Now, that you know what a canonical tag is, let’s reflect on some of its use cases. Resolve Parameter Issues in URL with Self Referencing All the URLs must consist of a canonical tag which references to itself. Specifically, it should be
What Is Canonical Tag?
Canonical tags are a type of solution which is designed to resolve issues related to duplicate content. For instance, if you have three web pages which have duplicate content, then you can make sure that only one of them is
History of Search Engine and SEO
Before 1990, there were no search engines. In the 1990s, they were invented and underwent several modifications. So what is the history behind their creation? History of Search Engines In 1945, Dr. Vannevar Bush, the Director at the then existing Office of Scientific Research and Development, proposed a solution that featured: “Collection of data and
SEO Tutorial for Beginners
Do you want to learn SEO? SEO is a set of techniques which is used to rank a website on search engines like Google. To learn SEO, you have to grasp the following concepts. White Hat and Black Hat There are two major
Search Engine Statistics
In recent years, the SEO space has gained huge momentum as business owners and marketers are becoming more and more engaged in implementing SEO to improve the online presence of their brands. Following are some search engine statistics which consist
How to Identify and Remedy Duplicate Content Issues on Your Website
When search engines find more than a single version of a page to be indexed, such a phenomenon is referred to as duplicate content. In such scenarios, search engines are perplexed and are unable to process the right page to show for a query. To generate a high-quality
How to Get Your Restaurant on the Move
Serving high-quality food, obtaining excellent customer feedback, and having a search engine optimised website are the three most important objectives for all restaurant businesses. The more your online visibility is, the more likely you are to receive orders. Thus, to
It’s All About Mobile (From SEO Perspective)!
SEO (Search Engine Optimisation) has been the forefront tool for digital marketers for promoting their product and engaging with the target audience. However, the recent times has seen marketers looking into effective utilisation of mobile devices for marketing purposes, since