Best Practices for Optimising Images in SEO (Part 2)
In the last article, we talked about SEO optimisation for images. Let’s discuss the remaining techniques. 1. Organise Images The arrangement of your images is as crucial as their selection. The organisation of your images should represent the journey of the user.
5 Top Tips to Write PPC Text Ads
If positioned correctly, PPC ads on the Web can be an excellent option to drive high-quality traffic to your website. A powerful PPC ad requires the inclusion of best practices, which can catch the attention of your clients. Here is
How Does Data-Driven SEO Work?
The term “data-driven” is a set of practices that are used to accumulate and analyse quantitative and qualitative data to develop a strategy. Therefore, data-driven SEO is the use of data as a major part of strategy development. This includes
3 Pillars of Digital Brand Growth That Can Aid Your SEO
A few years ago, Google and other search engines ranked websites, mostly in terms of their SEO practices. However, by the end of 2019, they place a great emphasis on how brands establish themselves in their respective niche. As of
Inventing Your Email Marketing with 5 Ideas
Email marketing is one of the oldest, most effective digital marketing channels out there. The right email can create positive results for your brand without breaking the bank. To attract more leads and take your business to the next level,
5 Insightful PPC Strategies
To improve your website’s reach, focus on your PPC (pay per click) strategy. In this post, we will use Google Ads to manage a cost-effective and successful marketing campaign. Consider the following practices and boost your website’s traffic to newer
Don’t Want to Get My Fingers Burnt Again – How Not to Do SEO
There are some SEO practices which are outdated and considered unethical by search engines like Google. While working on your SEO, it is important to know which practices can lend you in hot waters, dragging down your website ranking. 1. Avoid Keyword Stuffing There was