No one can question the value which marketing brings to the table for any business. It assists business owners in all the necessary stages: setup, scaling, and expansion. However, for all its importance, marketing comes at an expense. Whether you
According to Statista, the world has 4.41 billion social media users across dozens of platforms. The largest of these is Facebook, which has over 2.7 billion monthly active users. Other platforms like WhatsApp, Instagram, and TikTok have either billions or
During the COVID-19 pandemic, people have been confined to their homes, using social media channels for connecting with others and buying things online. There is no doubt that social media use has increased significantly during the pandemic. What has that yielded?
COVID-19 has had a significant impact on how people live in the UK. You need to reach out to your team members, partners, prospects, and customers during these challenges times. For this purpose, social media is an ideal medium. However, you
In a world of developing technology and enhancement of user experience, SEO (Search Engine Optimisation) has taken the front seat when it comes to marketers promoting their product and capturing the interest of the consumers. The most sought after tool
The development and enhancement of the current technological landscape has given rise to digital marketing being utilised as the ‘go-to’ for devising and executing marketing strategies. Within the digital marketing industry, a major innovation which has come forth in the