The Internet of Things and Its Impact on Digital Marketing
IoT is making a massive impact on marketing around the world. While the technology hasn’t been completely rolled out yet, the pieces are coming together. 5G is being rolled out, and smart technology is being used in everything from cars
How Will Smart Wearables Impact Social Media Marketing?
For a smartwatch, social media doesn’t exist the way it does on a smartphone or tablet. The smaller size and fewer options to access a wearable make it a challenge to market something to a user. Sure, the health and
Social Media Marketing: 7 Ways It has Evolved in the Past Decade
10 years doesn’t sound like that far back in time. However, we have seen technology advance considerably since. In 2010, Orkut and Friendster still existed. There was no such thing as Snapchat or Twitch. Services like Uber, Bitcoin, and Airbnb were
7 Surprisingly Positive Effects of Social Media on Your Mental Health
For many today, it is hard to imagine a life without social media. Be it to remain connected with friends and family, to better reach out to one’s customers, or to share with others whatever it is on one’s mind.
Keep Selling and Providing Value – How Do I Serve My Community?
COVID-19 is making its mark on all types of industries, from global supply chains to government institutions. You can expect a sudden turn of events as a new wave of volatility sweeps the stock market. Numerous international events have gotten
How Can We All Get Through this together? Using Facebook Groups to Help Each Other
Last month, Facebook announced a $100 million program, which is aimed to assist small businesses that have been hit by the COVID-19. The use of Facebook is increasing quickly during the pandemic. The company revealed that healthcare professionals and community leaders
Be a Boss and Take the Lead – What Action We Can All Take?
The COVID-19 threat does not seem to end any sooner. As countries around the globe take a battering due to the pandemic situation, it is a tricky period for leaders belonging to businesses of all scales. Managing change is one of
The Benefits of a Collaborative Strategy for Small Businesses
A collaborative strategy refers to the strategy synchronisation between different departments in an organisation. This could also include synchronisation between partners and vendors. It seeks to enhance communication and coordination across various parties to improve an organisation’s efficiency and output.
Apply These 5 Easy to Boost SEO for Your LinkedIn Page
LinkedIn is one of the most popular B2B platforms today and is usually the first place where clients begin their search for products and services. This makes it all the more important to optimise your LinkedIn company page to occupy
Which SEO Shortcuts Are Not Relevant?
Earlier, when business owners designed websites for their businesses, they looked for ways through which their websites can rank high. The goal was to outpace their competitors in a short time. To do this, they used SEO but by adopting