How Can an Organic Listing be Better for Me?
Organic listing refers to search engine result pages that are shown when a user types a search query in search engines and finds your website. However, as many businesses invest a large amount of money in search engine marketing (SEM),
Buyer Persona and How Can You Think About the Target?
In marketing, a buyer persona is a representation of an individual. This representation is based on a business’ research on what constitutes an ideal customer. A buyer persona is also referred to as marketing personas and emotional personas. However, there are
Use Cases of Canonical Tags
Now, that you know what a canonical tag is, let’s reflect on some of its use cases. Resolve Parameter Issues in URL with Self Referencing All the URLs must consist of a canonical tag which references to itself. Specifically, it should be
How to Identify and Remedy Duplicate Content Issues on Your Website
When search engines find more than a single version of a page to be indexed, such a phenomenon is referred to as duplicate content. In such scenarios, search engines are perplexed and are unable to process the right page to show for a query. To generate a high-quality
How a Good Website Design Can Unlock Success for a Small Business
Website design refers to the complete lifecycle where a website is conceptualised, developed, tested, and modified. Often, small businesses are reluctant to invest in a high-quality website design because of lack of vision. So why should you take interest in the prospect of a beautifully-designed website? First Impressions The design, speed, functionality, and responsiveness
What Are the Strategic SEO Tips to Get Massive Traffic?
A key part of the digital realm, SEO (Search Engine Optimisation) essentially refers to optimising your site's content in such a way, so as to allow your site to rank higher on search engine result pages. The effective utilisation of