Finding Customers Through Market Research
Market research is a neglected but vital component of online marketing. Market research is divided into the following two types. 1. Primary Market Research Data is collected “directly” from a source.Data is unique, timely, and fresh. It has not been published or
4 Best Free Online Marketing Resources
About 30 years ago, the term marketing was associated with traditional media channels like TV, newspaper, and radio. Today, however, marketing is mostly associated with online or digital marketing as the battleground has now moved from conventional media channels to
3 Pillars of Digital Brand Growth That Can Aid Your SEO
A few years ago, Google and other search engines ranked websites, mostly in terms of their SEO practices. However, by the end of 2019, they place a great emphasis on how brands establish themselves in their respective niche. As of
Why Should Businesses Consider Microsoft Advertising?
If you are beginning to dive into PPC campaigns, then Google is not your only option, especially if you: Are on a tight budget. Want to use an out-of-the-box strategy to outpace your competitors. Recently, Microsoft Advertising (previously Bing Ads) has
How to Plan PPC Campaign
PPC (Pay Per Click) is essentially an online marketing model which allows for advertisers to display advertisements on search engines; they pay a certain fee each time their ad is clicked upon. Search engine advertising is perhaps one of the