How To Win Clients And Influence Markets with COVID-19 Content Marketing
COVID-19 is one of the worst disasters in recent times. Businesses have closed, and people have become locked in their homes due to the pandemic. Right now, content marketing is not only tricky but difficult. However, people’s engagement with the
User Segmentation
How do you keep track of your potential clients? Have you ever demarcated them by a characteristic? Are all the users same to you? User segmentation is an approach which uses the demographics of target audiences and divides them into a
What You Need To Know About Buyer Personas?
Buyer persona refers to an ideal conceptualisation of the best clients of a business which is created with the help of data related to their characteristics and behaviours. The use of products and services by a client and their thinking
5 Top Tips to Write PPC Text Ads
If positioned correctly, PPC ads on the Web can be an excellent option to drive high-quality traffic to your website. A powerful PPC ad requires the inclusion of best practices, which can catch the attention of your clients. Here is
How Monthly Retainers in SEO May Be On Its Way Out – Bespoke Is the Way
A monthly retainer is a type of contract between an agency and client to collaborate for a fixed period. Usually, it is a rolling contract in which a marketing firm offers services on an ongoing basis. At first, the idea to
How Can a Managed Service in Marketing Help My Business?
Did it ever occur to you that you might be better off if you choose to outsource the marketing of your business? When small businesses gain traction, a whole new can of business tasks and responsibilities emerge. In managing all these
The Introductory Guide to Search Engine Optimisation in 2019
For organisations, SEO (Search Engine Optimisation) is an aspect that always remains relevant as long as the internet exists. SEO allows website to market themselves to potential clients. However, SEO relies heavily on search engines. Search engines like Google continuously