The Internet of Things and Its Impact on Digital Marketing
IoT is making a massive impact on marketing around the world. While the technology hasn’t been completely rolled out yet, the pieces are coming together. 5G is being rolled out, and smart technology is being used in everything from cars
Marketing Analytics Is Crucial to Your Business. Learn Why!
According to research, the marketing analytics industry is said to expand by around 14% until 2022. Marketing analytics is the practice of examining and managing metrics data to find the return on investment (ROI) of marketing campaigns. It helps businesses
What You Need To Know About Buyer Personas?
Buyer persona refers to an ideal conceptualisation of the best clients of a business which is created with the help of data related to their characteristics and behaviours. The use of products and services by a client and their thinking
How Does Data-Driven SEO Work?
The term “data-driven” is a set of practices that are used to accumulate and analyse quantitative and qualitative data to develop a strategy. Therefore, data-driven SEO is the use of data as a major part of strategy development. This includes
3 Data-Driven Content Marketing Methods
There are so many types of content marketing methods and strategies that it is difficult to determine what works and what doesn’t. A lot of fancy tools offer 100% increase in conversions and sales, but most of them are ineffective.
How Can You Tweak Your Website for HTML SEO Optimisation? – Part 1
Tags are the primary components of HTML. They are hidden from users and are used to present data on the search engines. Hence, they allow search engines to process what your website is all about. As a result, you should
Boosting Your Website Visibility with Open Graph Meta Tags
In 2010, Facebook released OpenGraph. It facilitates integration between user data, websites, and Facebook. When Open Graph meta tags are used in web pages, it can help you to highlight those sections or content of your pages that you want
Keywords Are Dead – Audience Targeting Are In!
In a world of developing technology and enhancement of user experience, SEO (Search Engine Optimisation) has taken the front seat when it comes to marketers promoting their product and capturing the interest of the consumers. The most sought after tool