small businesses create business profiles on social media platforms, such as LinkedIn, Facebook, Twitter, etc., but fail to optimise their profiles. Search engines such as Google use social signals from popular social media networks to rank websites.

Therefore, just as you optimise your website to appear at the top of the SERPs, you should optimise your social media pages.

In this guide, we’ll discuss how LinkedIn SEO for small businesses works:

Optimise Your LinkedIn Profile

According to LinkedIn, businesses profiles with complete information experience, 30% more weekly views than profiles with incomplete information. Therefore, the platform places great emphasis on filling out the company’s page to its entirety.

To start with, you should conduct keyword research to ensure that your LinkedIn page ranks for the right keywords. Some of the best tools to conduct your keyword research include Google Keyword Planner/ Search Console, SEMRush, and Moz Keyword Explorer.

Once you’ve chosen your keywords, include them into the “About” section as well as the tagline.

The small patch underneath your banner functions as your business’s elevator pitch, which you should use to briefly convey what your business is about and who it serves. Of course, you need to add your keywords into this area.

Most importantly, be sure to add a link to your website by clicking on ‘add a website’. Anyone who wants to learn more about your business will look for your website link on the LinkedIn page. After all, your business website is the primary source of information for all your current and potential customers, employees, and suppliers.

In the “About” section, you should include the following information:

• Vision: Where do you see your business in the future?
• Mission: How do you make that happen?
• Values: What defines your business? How does it operate?
• Positioning: What’s different about your brand?
• Tagline: Summary of your business in one line
• Products/services: Detail about what you sell

Keep Your LinkedIn Page Updated At All Times

It’s important to understand that Google’s search algorithm attaches great importance to fresh content. When you keep updating your content, search engines see your page as active and a valuable source of information.

Publishing regular updates is another effective way to convey to search engines that your page actively engages with followers.

Build Your Connections

Your branding and marketing efforts should be focused on developing a large professional network. If you have connections, you will have higher engagement, encouraging search engines to rank your profile higher. 

However, you wouldn’t want users to arrive at a blank or incomplete profile, only to move on to a more organised competitor. To avoid that, include your logo and a professional-looking banner image. Then keep publishing engaging, valuable content with links to your website.

Now that you’re aware of how LinkedIn SEO for small businesses works, start making the right changes to your LinkedIn business page.