The outbreak of COVID-19 has disrupted industrial production across the world. B2B marketers are trying hard to adapt to the online marketing approach. Due to social distancing, no events or face-to-face meetings are taking place and businesses are using the remote working approach. MarTech (marketing technology) can be effective in improving the marketing outcomes of companies.

According to a survey, 3 out of 4 marketers use a marketing automation tool. Another study found that nearly 90% of marketers use at least two or more marketing tools regularly. These numbers reveal an important lesson: if you want to upstage your B2B competitors, then the integration of proper MarTech tools is of the utmost importance. Here is why B2B MarTech tools are essential for your success.

1.     Automate or Eliminate Processes

Automation can empower your B2B department to cut down the time spent on repetitive and routine tasks. You can free up your resources so they can prioritise more critical campaigns and activities. In this way, you can make the most of your time, boost employee motivation, and increase productivity.

2.     Expand Accountability

In some cases, it’s hard to track where you spent your marketing budget. MarTech enables you to see how your leads and customers engage at every stage of the process. A dashboard allows you to evaluate your returns. Thus, you can find out the impact of each email, social media post, and blog post. After some time, these tools measure each content channel and campaign and show what works and what doesn’t.

3.     Reduce Customer Churn

MarTech tools can reduce customer churn to a great effect. You can use them to plan and deliver customer messages. Segment your database and provide relevant, useful recommendations, and the best practices free of cost. This can enable you to build a long-lasting relationship and add value at the same time. Create a workflow for customer segments. Use your marketing tools to deliver them continuously and automatically.

4.     Track Results

It is important to learn about your audience, particularly when there are no events and meetings due to the COVID-19 pandemic. One of the biggest benefits of marketing tools is its analytics capabilities. Monitor and track your leads and compare your results. Rely on data-driven approaches to optimise your strategy.

5.     Decrease Human Error

The introduction of intelligent, high-quality software restricts the possibility of human error to a significant extent.

Final Thoughts

Don’t just start using any MarTech tool without proper thought. It’s important to add it to your business strategy from the beginning. This can allow you to assess whether you have the resources in place to make the most of a tool.

Set clear objectives and keep in mind that a B2B MarTech tool is designed to make your work easier, instead of making it more complex.

Are you working from home? Do you need help with setting up B2B MarTech tools? Get in touch with us if you need any assistance.