SEO has transformed how B2B companies find vendors, suppliers, partners and clients. Around 60% of B2B decision-makers begin their search online. If they like what they see online, only then will they pursue the company; if not, they will move on to a different one. B2B search strategies have two main goals: firstly, they should drive organic traffic and secondly, they need to produce engaging content that establishes them as thought-leaders in their industry. The absence of thought-leadership from online content can cause businesses to lose out on prospective clients. The SEO Platform works with your company to convey valuable messages to prospective clients in the form of relevant online content.
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On-page SEO includes everything you can put on a website that helps a page rank. It refers to the usability of the website, site architecture, and content. Producing quality content is the most important component of on-page SEO. The content you place on your website not only has to engaging but also useful for your target audience; it must enhance user-experience. All content, title and meta-descriptions on your site should contain high ranking keywords that stimulate web traffic.
Off-page SEO refers to all that is happening on other web pages that increase traffic on your website. Off-page SEO includes posting high quality content on third-party websites and back linking to your own website. The more inbound links you have, the better your website’s rank will be.
The SEO Platform has a team of technical experts that take care of all the behind-the-scenes stuff on your website. We’ll make sure that your company’s site is search engine friendly. The easier it is for Google to see what your website is all about, the better it is for your company.