However, Google stuck out as the most popular search engine and still rules the digital world because users found it to be generating the most “relevant” results unlike other search engines where the queries did not generate the required results.

While analysing and processing the outcomes of a query in milliseconds, Google goes through a list of guidelines which can be considered as regulations or rules. This means that those who abide by them have a greater chance of success for their SEO (Search Engine Optimisation). On the other hand, those who ignore them can get a number of penalties and punishments which can severely hinder the success of their websites as they decrease the online ranking of the webpages of a business.

What Is White Hat SEO?

SEO entails a vast set of components. White hat SEO is one of those components which are used by organisations to power their online presence. In white hat SEO, digital marketers go by adhering to the industry standards (i.e. following Google’s guidelines to the tee). This approach does not involve shortcuts like the use of high payments (ads) to get on the top or trying to engage in trickery for getting a better rank.

Hence, due to the “pureness” of its techniques, white hat SEO is used to generate organic search results (relevant results). As sponsored links and paid advertisements occupy a certain portion of the online space, the competition for organic search is tough.

Chitko, an advertisement agency, claims that whenever a user types in a query, the first organic search result gets almost 35% of the visitors. Likewise, the traffic for the second position-holder plummets to 20% of visitors. As the users have to scroll down, traffic shrinks for each page.

The Importance of Wearing a White Hat

When users stray away from the use of white hat SEO, they risk the credibility of their website and the possibility of a ban is higher. An expulsion from Google means that the traffic your website receives is most probably going to get a huge decline. To get a view on Google’s guidelines, go through this link Webmaster Guidelines.

More importantly, the efforts for putting efforts into white hat SEO are overall highly fruitful for a business. While paid advertisements and shortcuts can be a good option for many, if the actual content of the website is not imbued with enough quality, then users would not engage in a positive reaction and the bounce rate may show negative numbers. White hat SEO ensures that the website remains authentic in the eyes of readers which may convert and foster meaningful relationships.

The post What Is White Hat SEO? Why You Need to Wear the White Hat? appeared first on The SEO Platform.

One such tool is a well-established blog which if utilised correctly can connect your business with an array of individuals who could potentially become your customers over time. In fact, according to Hubspot, businesses which partake in regular blogging incur 55% more visitors along with 67% more inbound links in comparison to businesses which do not have a blog. Thus, content creation has come to be one of the most effective SEO techniques, with its effective utilisation allowing for your content to include keywords which your target audience are likely to search for. To further understand the purpose/s of blogging, we have compiled a few pointers within this post.

Establishes Authority

A key purpose of a blog, which some businesses tend to overlook, is the establishment of your business as an authority on a subject by answering customer queries. In order for you to be established as a credible authority on a subject, you can utilise your blog posts to demonstrate your expertise and for that you require an active blog. An added advantage of this is that prospects who visit your blog are likely to come to trust you as an authority, and therefore, are much more likely to convert into paying customers, all thanks to you helping them in the past via blogging.

Generates Traffic

As mentioned previously, a blog has the ability to drive forth traffic provided you regularly update your blog with relevant content; it allows for Google and other search engines to know your site is active and allows for your site to be ranked on the search engine result pages. A tip here would be to utilise effective keywords within your content to ensure your target audience sees your site as an option when searching for something related to your product and/or service offering.

Converts Traffic into Leads

Well written blogs can enable you to prompt your target audience towards a CTA (Call to Action) via adding a CTA button on your posts. Your high quality piece of content is likely to entice people to share their information with you especially if you offer free webinars, e-books and other such helpful offerings. Though, the aim/purpose of your blog is not to sell your product, it can be a contributing factor when individuals are making their final purchase decision.

These are just some of the purposes blogging serves when it comes to the effective utilisation of blogs by businesses; focusing on quality content creation is likely to serve the business for years to come.

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