How to Optimise Business Marketing for Instagram
There is a lot more to Instagram than posting selfies and editing them. From connecting with people to branding and selling products, the platform is a goldmine for businesses. Having officially reached one billion active monthly users, it’s now more
How Artificial Intelligence Will Transform SEO
Artificial Intelligence (AI) is no longer just confined to autonomous vehicles and smart devices. It continues to make its way in every part of life, and digital marketing is no exception. In SEO, AI has a constantly evolving role of identifying,
4 Advantages of Optimised Landing Pages for Small Businesses
Marketers spend considerable time driving traffic to their websites and blog posts, but if these destinations don’t entice your target audience into your sales funnel and convert them into customers, your efforts are a waste. Hence, optimising landing pages is extremely
3 Reasons Why Influencer Marketing is the Future of Advertising
Influencer marketing is the new shining buzzword in the world of marketing. The digital Marketing Institute states that 49% of customers today rely on influencer recommendations when making purchase decisions. Given the high-quality traffic generated by influencer marketing, it's no wonder
3 Social Media Digital Marketing Trends
As users are heavily engaged and omnipresent on their social media accounts, the significance of social media marketing continues to receive more urgency and seriousness from the marketing managers – after all, more than 2.77 billion people are going to
B2B MarTech Tools Are Essential For Your Success. Read This To Find Out
The outbreak of COVID-19 has disrupted industrial production across the world. B2B marketers are trying hard to adapt to the online marketing approach. Due to social distancing, no events or face-to-face meetings are taking place and businesses are using the
User Segmentation
How do you keep track of your potential clients? Have you ever demarcated them by a characteristic? Are all the users same to you? User segmentation is an approach which uses the demographics of target audiences and divides them into a
What You Need To Know About Buyer Personas?
Buyer persona refers to an ideal conceptualisation of the best clients of a business which is created with the help of data related to their characteristics and behaviours. The use of products and services by a client and their thinking
3 Strategic Methods to Determine Content Ideas
Whether you are starting in content marketing or you have spent years in the industry, ideas don’t always come readily. You have to consider two factors: How to be creative? How to create effective content? If you tick both of these
3 Data-Driven Content Marketing Methods
There are so many types of content marketing methods and strategies that it is difficult to determine what works and what doesn’t. A lot of fancy tools offer 100% increase in conversions and sales, but most of them are ineffective.