10 Strategies to Make Your Web SEO Compatible with Voice Search
According to Adobe, 48% of web searches were voice-based in 2019. In 2020, that number was poised to grow even greater. Hence, businesses around the world should start optimising their websites for voice-based search. The Popularity of Voice Search Has Surged The
How to Improve Your Organic Search Ranking
Google receives more than 60,000 search queries per second. In case your business is dependent on SERPs, then you have to contend with tough competition. You have to ensure that your organic search strategy is up to the mark, or
3 Ideas On What Your Readers are Searching for During the Coronavirus Period
The COVID-19 pandemic has had a major impact on what your target audience reads on the web. The pause in global operations means that this is uncharted territory for many companies. Here is what your readers want to read about
How to Create Content That Keeps Earning Links
Link-building is one of the core features of a good Search Engine Optimisation (SEO) strategy. When other websites add the link of your web-pages to their websites, your website receives an instant SEO boost! Bonus points if that website is a reputable and popular brand. However, earning links requires organic growth. To achieve this
5 Top Tips to Write PPC Text Ads
If positioned correctly, PPC ads on the Web can be an excellent option to drive high-quality traffic to your website. A powerful PPC ad requires the inclusion of best practices, which can catch the attention of your clients. Here is
How Does Data-Driven SEO Work?
The term “data-driven” is a set of practices that are used to accumulate and analyse quantitative and qualitative data to develop a strategy. Therefore, data-driven SEO is the use of data as a major part of strategy development. This includes
Responsive Web Design and SEO
Web design for SEO is crucial for taking your website higher in Google search rankings. If you don’t give due regard to web design for SEO, then your Google rankings will plummet. Conversely, with good design, your SEO will improve, and
Boosting Your Website Visibility with Open Graph Meta Tags
In 2010, Facebook released OpenGraph. It facilitates integration between user data, websites, and Facebook. When Open Graph meta tags are used in web pages, it can help you to highlight those sections or content of your pages that you want
What Makes Reciprocal Links Relevant for SEO?
A decade ago, reciprocal links used to be one of the most impactful SEO techniques. Today, in 2019, reciprocal linking does not command the same importance, but it can still help you become more visible on the Web. So, how
SEO Tactics for the 404 Error Page
Previously, we discussed what a 404 error page is. Now, we will reflect on how to make good use of them. Utilising 404 Pages While initially, you may have wanted the error 404 to stop damaging your SEO; but what if you