Link Building
Link building is one of the most popular strategies used for SEO (Search Engine Optimisation) or to improve the ranking of your website. What Is Link Building? Link building entails using the credibility of other websites to boost your own website’s credibility.
How Does Data-Driven SEO Work?
The term “data-driven” is a set of practices that are used to accumulate and analyse quantitative and qualitative data to develop a strategy. Therefore, data-driven SEO is the use of data as a major part of strategy development. This includes
How Can You Tweak Your Website for HTML SEO Optimisation? – Part 1
Tags are the primary components of HTML. They are hidden from users and are used to present data on the search engines. Hence, they allow search engines to process what your website is all about. As a result, you should
Boosting Your Website Visibility with Open Graph Meta Tags
In 2010, Facebook released OpenGraph. It facilitates integration between user data, websites, and Facebook. When Open Graph meta tags are used in web pages, it can help you to highlight those sections or content of your pages that you want
How to Leverage Google Keyword Planner to Rank Better
Google Keyword Planner is one of the widely used keyword tools in SEO circles. Go through the following Google Keyword Planner tips to get the most out of it. 1. Research on Your Competitor Do you want to know the secret about
What Makes Reciprocal Links Relevant for SEO?
A decade ago, reciprocal links used to be one of the most impactful SEO techniques. Today, in 2019, reciprocal linking does not command the same importance, but it can still help you become more visible on the Web. So, how
Which Web Directories Are Relevant in 2019?
A few years ago, web directories used to play an important role in SEO. This was partly due to relaxed indexing by search engines which allowed SEO professionals to tame SERPs (search engine result pages) easily. However, as of 2019, the
How Does Google RankBrain Work?
By mid-2015, Google released its RankBrain algorithm. At that time, it was understood that the algorithm used AI to process voluminous amounts of written language and translate it into vectors – mathematical entities – that are easily understood by the
Best Social Media Marketing Tools
Social media has reinvented branding; businesses are redefining themselves with a series of effective social media strategies. The social media marketers from these organisations leverage various tools to manage their social media pages. Here are some of those social media
SEO Tutorial for Beginners
Do you want to learn SEO? SEO is a set of techniques which is used to rank a website on search engines like Google. To learn SEO, you have to grasp the following concepts. White Hat and Black Hat There are two major