What Does Your Paid Search KPIs Tell About Your Brand?
After getting a Google Ads campaign up and running, you need to track certain KPIs to understand how well your brand marketing campaign is doing. This guide will help you understand the paid search KPIs that matter the most. Click-Through Rate This has
How to Get Your Brand New Website to Rank Better
Have you recently had a website designed to boost your online sales? It is important to understand that you are not going to get much success with your ambitions if you don’t apply the right SEO techniques. Follow this brief
What Does Local SEO Involve?
Before understanding local SEO, let’s take a look at the following statistics to assess its real-life impact on businesses. 1 in 2 users, who perform a local search on their smartphones, follow up by visiting an outlet or store within
What Does It Mean to Use Social Media to Promote My Business?
Are you confused about how to leverage social media to market your business? This post can help you understand how to do it. Advertising For starters, social media can resolve the advertising woes of start-ups and small businesses that are struggling with
How Does Google RankBrain Work?
By mid-2015, Google released its RankBrain algorithm. At that time, it was understood that the algorithm used AI to process voluminous amounts of written language and translate it into vectors – mathematical entities – that are easily understood by the
Boost Your Content Marketing – What You Need to Do to Engage
Conventional marketing strategies are dying. Today, the world is all about content marketing. Before understanding content marketing, it is necessary to familiarise yourself with the word “content”. Content is any information that can be expressed in the form of writing,