10 Strategies to Make Your Web SEO Compatible with Voice Search
According to Adobe, 48% of web searches were voice-based in 2019. In 2020, that number was poised to grow even greater. Hence, businesses around the world should start optimising their websites for voice-based search. The Popularity of Voice Search Has Surged The
6 Benefits of Agile Marketing
According to Consultancy.org, half of the companies around the world apply agile methodologies in their marketing. While it has its roots in the world of software, it’s being applied in many fields around the world. Businesses have taken advantage of
The Benefits of a Collaborative Strategy for Small Businesses
A collaborative strategy refers to the strategy synchronisation between different departments in an organisation. This could also include synchronisation between partners and vendors. It seeks to enhance communication and coordination across various parties to improve an organisation’s efficiency and output.
Understanding the Relevancy of Keywords for Your Market
When a user enters a query on Google, the search engine springs into action. Search engine bots are not too “smart.” They obey a set of pre-defined rules and algorithms to show websites for that query. Ultimately, the responsibility falls
SEO 101: Harnessing the Power of Video Submission
Have you implemented video submission in SEO for your website? According to Hubspot, more than 80% of businesses are engaged in video marketing. Similarly, Google has revealed that six out of ten people prefer videos over written articles. Additionally, mobile video
Best Practices for Optimising Images in SEO (Part 1)
A successful SEO strategy is hinged on a wide range of techniques such as link building, keyword research, PPC ads etc. However, sometimes digital marketers often fail to consider the effective use of image optimisation in SEO. Search engines like
How to Improve Your Organic Search Ranking
Google receives more than 60,000 search queries per second. In case your business is dependent on SERPs, then you have to contend with tough competition. You have to ensure that your organic search strategy is up to the mark, or
Powerful Digital Marketing Tools
Did you just launch your business website? Are you struggling to attract traffic? Nowadays, there are several free and paid digital marketing tools to promote your products and services. Consider the following tools and integrate them into your marketing strategy
Mastering Google Operators
There are multiple search operators in Google, commands through which you can search and manage your SEO strategy. If you can learn how to use these operators, then you can greatly enhance your research skills and get perfectly tailored results.
6 Biggest Content Marketing Trends to Look Out for in 2021
The digital marketing landscape is constantly evolving, and to remain ahead of the competition, savvy marketers need to evolve their strategies likewise. This year, the emergence of the devastating COVID-19 pandemic certainly brought about with it some big changes, specifically