receive – The SEO Platform https://theseoplatform.co.uk The SEO and Advertising PPC Experts Thu, 07 May 2020 18:33:45 +0000 en-GB hourly 1 https://wordpress.org/?v=5.7.12 https://theseoplatform.co.uk/wp-content/uploads/2018/11/cropped-The-SEO-Platform-Logo1000x1000-32x32.png receive – The SEO Platform https://theseoplatform.co.uk 32 32 3 Social Media Digital Marketing Trends https://theseoplatform.co.uk/blog/3-social-media-marketing-trends/ https://theseoplatform.co.uk/blog/3-social-media-marketing-trends/#comments Fri, 29 May 2020 00:00:20 +0000 https://theseoplatform.co.uk/?p=5648 As users are heavily engaged and omnipresent on their social media accounts, the significance of social media marketing continues to receive more urgency and seriousness from the marketing managers – after all, more than 2.77 billion people are going to […]

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As users are heavily engaged and omnipresent on their social media accounts, the significance of social media marketing continues to receive more urgency and seriousness from the marketing managers – after all, more than 2.77 billion people are going to use the various platforms of social media networks by the next year. Therefore, it is imperative that you too take advantage of the latest social media marketing trends and build a powerful link with users around the world.

1- The love for Video Content on Social Media

Netizens love videos! It is not an opinion but a fact, as by 2019 the consumption of video content is going to touch 80%. While textual content has its own advantages, it fails to make the same connection which is made by a highly engrossing video with vivid colours and impeccable designs. The value of videos can be ascertained by the steps taken by major social media platforms. For example, Instagram introduced a feature to create video spanning 60 seconds while Facebook came up with live videos and a highly stylish and modernistic 360-video feature that can even display the atmosphere around Mars Rover!

You should try giving a thought about incorporating videos for your business, but keep in mind that the creation of quality video content requires a separate set of skills as compared to textual content. In the end, it will all boil down to your proficiency in storytelling along with enhancing the graphical aspects of the video.

2- Influencer Marketing is here to stay

In a short period of time, a certain niche known as influencer marketing made massive inroads in the digital marketing spectrum. Influencer marketing revolves around the use of popular people with strong user-bases on social media who then promote the services and products of a business. When used accurately, influencer marketing can act as a strong multiplier: it maximises reach, builds a reputation and utilises the marketing skills of influencers to advertise your brand to the target audience and generates a considerable amount of user engagement.

However, the number of influencers is increasingly quickly; there are so many of them! Two randomly picked influencers can have a wide disparity in their connection with the audience. Sometimes, the opinions and parochial mindsets of influencers can backfire too; the memory of a certain popular internet celebrity taking an insensitive jab at suicide victims in Japan towards the end of December 2017 is still afresh in the memory of netizens. Hence, proper research must be overseen to pick a reliable influencer who can leverage their skills to create the best impact.

3- Real-time

Fierce completion with rival brands or winning the attention of billions of users, social media; digital marketing is a tough battleground. Scoring victories in this war are not enough with your manpower or manual troops. Hence, we see a tilt towards one of the most sought-after phenomena adopted by businesses to manage such problems: automation. Like MailChimp for emails, similar solutions exist for social media marketing users who can either semi-automate or completely automate the sharing of their content across multiple channels.

Find out more about how a Digital Agency can help with your marketing, contact us for details.

If you enjoyed reading this article why not read one of our other related articles Social Media Management (SMM) or Social Media Mastery – What Little You Can Do for a Lot?

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How to Create Content That Keeps Earning Links https://theseoplatform.co.uk/blog/how-to-create-content-that-keeps-earning-links/ https://theseoplatform.co.uk/blog/how-to-create-content-that-keeps-earning-links/#respond Tue, 12 May 2020 00:00:49 +0000 https://theseoplatform.co.uk/?p=10337 Link-building is one of the core features of a good Search Engine Optimisation (SEO) strategy. When other websites add the link of your web-pages to their websites, your website receives an instant SEO boost! Bonus points if that website is a reputable and popular brand. However, earning links requires organic growth. To achieve this […]

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Link-building is one of the core features of a good Search Engine Optimisation (SEO) strategy. When other websites add the link of your web-pages to their websites, your website receives an instant SEO boost! Bonus points if that website is a reputable and popular brand. However, earning links requires organic growth. To achieve this goal, you must remember that content is king! You are required to generate high-quality content that deserves to be shared and linked. In this post, we have listed down some of the most effective solutions for powering your linking strategy.  

Research and Surveys 

Many blog posts, articles, web copies and other types of content quote research and statistics. Using the stats is indeed a reliable technique to build credible links. Usually, writers are always looking to refer a source to backup their assertions.  

For example, if you offer cybersecurity services, then you can rigorously research for facts and figures and publish the research which details topics such as cyberattacks on businesses. Subsequently, any business that offers anti-virus protection adds your research link into their websites. As a result, you have not only acquired a back-link, but have also become successful in forcing your competitor to cite your sources.  

Similar to research, conducting a survey is always a productive technique to earn back-links. To conduct a survey, you can pick your clients and partners. Go around your industry and write down the thoughts and opinions of your audience. After organising all their thoughts, publish a survey and watch your online ranking grow. 

Beginner Tutorials 

Each industry has its own set of concepts, knowledge, and expertise. Such definitions are often used by website owners for explaining a concept to visitors. For the web content writers, it is useful because they can continue their flow without interrupting their post and explain lengthy concepts. On the other hand, you have benefited with the result in the form of an earned link.  

To do this, you can design how-to guides. For example, if you provide WordPress development as a service, then you can create a guide titled “How to identify common issues in WordPress”?  

While defining industry terms, you can also innovate. Many reputable brands have created mainstream industry terms. If they can do it, then so can you! 

Leveraging Trends 

Content marketing is all about timing. Monitor the latest trends of your industry and circle those trends that are creating the biggest hoopla. Utilise the hype of such trends and keep getting featured as a back-link.  

For example, if you offer IT services, then you must have heard about the TV series Silicon Valley. It is a series which revolves around software developers who live and code in Silicon Valley. When the series is on-air, you can write a post about “5 Things in Silicon Valley That Are Absolutely Bang on Target”. Consequently, you can enjoy shares from the large fandom of the series.   

However, you have to keep one thing in mind, this is merely a short-term strategy. After all, any trend or hype dies down after a short interval of time.   

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How to Improve Your Organic Search Ranking https://theseoplatform.co.uk/blog/how-to-improve-your-organic-search-ranking/ Thu, 20 Jun 2019 00:00:16 +0000 https://theseoplatform.co.uk/?p=11923 Google receives more than 60,000 search queries per second. In case your business is dependent on SERPs, then you have to contend with tough competition. You have to ensure that your organic search strategy is up to the mark, or […]

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Google receives more than 60,000 search queries per second. In case your business is dependent on SERPs, then you have to contend with tough competition. You have to ensure that your organic search strategy is up to the mark, or else your web pages may trickle down into the abyss of Google’s second and third pages. Here are a few simple ways you can boost your organic search ranking and stay relevant in the digital space.

Use High-Quality Content

Content is king, and there is no alternative to high-quality and well-researched content. No matter how much money is poured into paid advertisements, they cannot replace high-quality content. Creating high-quality content means using texts, photos, and images to captivate your audiences and make a positive impression on their minds. Generating valuable and relevant content is considered to be a smart move in extending the time duration a user spends on your website, called the dwell time. It not only attracts users to a website, but it also ensures that they come back to read more of your content.

Increase Load Time

There are two major disadvantages of a slow loading web page. Firstly, when the slow loading time is detected by Google, the organic ranking of the website takes a hit. Secondly, this does not sit well with the customer; consequently, the graphs for conversion and abandonment rate represent a bleaker picture. A study suggested that it could cost Amazon more than $1.6 billion in sales for a one-second loading speed.

Conversely, if you amp up the loading speed of your website, then you can experience a greater number of visitors on your web pages. Therefore, test the loading time of your web pages and content and ensure that your loading speed is not inferior to your rivals’.

Optimising Images

Images play a much important role in organic search ranking than the general expectations. The right image can make a user ‘think’ and reflect on your product and services. To do this, you may use high-quality images for your web pages, however, if they do not load in time – then not only the user experience is hampered, but you are unable to use one of your most persuasive content medium.

The format and size of an image weighs in organic search results. The bigger the image in size, the greater it takes time to load the page; the end result is an unusually long load time. Unsurprisingly, organic search ranking suffers.

In order to avoid such predicament, you can optimise your images with compression and resizing. For instance, you can use lossy or lossless compression to reduce your file size.

As a rule of thumb, always make sure to add the title of the image, alt tag, meta description, caption, and the file name. The practice may seem cumbersome, but it really pays off in the long-term organic search ranking results.

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How to Get Your Restaurant on the Move https://theseoplatform.co.uk/blog/how-to-get-your-restaurant-on-the-move/ https://theseoplatform.co.uk/blog/how-to-get-your-restaurant-on-the-move/#respond Mon, 22 Apr 2019 00:00:01 +0000 https://theseoplatform.co.uk/?p=10482 Serving high-quality food, obtaining excellent customer feedback, and having a search engine optimised website are the three most important objectives for all restaurant businesses. The more your online visibility is, the more likely you are to receive orders. Thus, to […]

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Serving high-quality food, obtaining excellent customer feedback, and having a search engine optimised website are the three most important objectives for all restaurant businesses. The more your online visibility is, the more likely you are to receive orders. Thus, to improve the SEO of your restaurant, consider the following tips.

Delivery Areas and Keywords

It is not a good idea to randomly add a mix of SEO features on to your website. The first step is to formulate a strategy that should take your target audience’s preference, location, and other aspects into consideration. For instance, if you offer fast food in London, then your keywords can be something like “best burgers in London.” Moreover, you can add boroughs and neighbourhoods like “best sandwiches in Harrow” or “best fries in Brent.”

Local Search

Often, the location and other details of restaurants are not properly displayed across various websites. Fortunately, your business is not going to be dragged down by such irregularities. Make sure that your restaurant’s listings are optimised properly on social media platforms, directories of search engines, and industry-specific directory websites. Your target must be the popular directories like Trip Advisor, Yelp, Foursquare, and other similar websites.

As a rule of thumb, ensure that the name, contact, and address of your restaurant is correct and uniform across all the online channels. Moving forward, you can update your restaurant information like its offerings and description with a smart usage of keywords.

Schema Markup

Schema markup is a type of microdata. It is available at Schema.org. When this markup is placed on a web page, it generates a rich snippet of page which is visible to the search engines. Schema markup is used by modern search engine algorithms like RankBrain to assess a query’s context.

Sometimes, web pages which are not properly “understood” by search engines are provided a context, thereby making them reachable. To master schema markup for your restaurant, you can take advantage of the restaurants’ schema library.

Positive Reviews

When users search for restaurants, they are often greeted with several websites providing reviews and customer insights. Some people consider reviews as a social media marketing tactic, though it has its own importance for SEO as well. You can have your own ratings on SERPs by using a structured data mark-up, thereby becoming prominent among your target audience. In case you are struggling with your ratings, you can create a plan to generate multiple reviews at once. Positive reviews can be gained by the following tactics.

  • Assessing the common grievances of customers and addressing them.
  • Adding a new in-demand product or service.
  • Providing discounts and incentives to loyal customers.

Final Thoughts

The restaurant industry is a competitive one. If you want to improve the SEO of your restaurant, try utilising the aforementioned suggestions. For any confusion, feel at ease to contact us and clear your misconceptions.

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How Taco Bell Has Set the Bar High for Social Media Marketing https://theseoplatform.co.uk/blog/how-taco-bell-has-set-the-bar-high-for-social-media-marketing/ https://theseoplatform.co.uk/blog/how-taco-bell-has-set-the-bar-high-for-social-media-marketing/#respond Thu, 18 Apr 2019 00:00:22 +0000 https://theseoplatform.co.uk/?p=10478 Do you see the taco emoji on your keyboard? Do you know how it got here? Taco Bell created an online petition to create an official emoji for tacos! The campaign generated interest from users all around the world, and […]

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Do you see the taco emoji on your keyboard? Do you know how it got here? Taco Bell created an online petition to create an official emoji for tacos! The campaign generated interest from users all around the world, and the company was able to receive more than 500,000 million tweets within 5 days! The company sure knows how to become prominent in the online circles.

With 350 international franchises, Taco Bell is one of the leading fast food chains in the world. Other than offering tasty burritos, quesadillas, and tacos to their customers, the brand has received recognition for using social media marketing effectively.

Targeting Youth

If you look at the Facebook, Twitter, and Instagram pages of Taco Bell, you’ll realise that their target audience is between the ages of 12 and 40. The company has carefully designed a strategy for this demographic. It employs a cynical and witty sense of humour which is quite popular among the young audiences.

Targeting the youth is not something which is unheard of. Many businesses market aggressively to connect with the young minds. However, not many can boast success in this regard. Part of this is due to the fact that they fail to understand their audience.

Nowadays, young people are smart on social media and thus cannot be swayed with standard marketing campaigns. The management at Taco Bell is well aware of this and came with an effective solution: they began hiring employees with “Millennial” mindset—heavy social media users who know about all the cool social media trends. As a result, the company began to observe a notable rise in its viral posts as it increased its online reach to unprecedented levels.

The Organic Efforts

Those who have been familiar with social media marketing are well aware that some companies use robots in creating responses to queries. This fix is good for short-term, but in long-term, it is not exactly your best bet and may not be able to encourage your customers to follow your brand.

Taco Bell identified a unique solution to connect and engage with their audience in real-time. They set their sights on influencer marketing. Thus, they began using well-liked influencers who had gained a large fan following and were respected in online circles. The fast-food giant sends its food items to these influencers before the official release date, and thus is able to create a strong hype. As a result, people flocked to Taco Bell in huge numbers to taste its new offerings.

To market organically, the company attempts to create viral tweets. To do this, they examine the ongoing trends and hashtags. In this way, they use the popularity of other trends to increase their outreach smartly.

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