How Much Content Creation Is Ideal for Your Website?
Are you one of those website owners with the opinion that “more content = higher rank on Google?” This is a fairly common point of view. Many businesses hire writers and demand them to create multiple blog posts on a
Learn to Do List Posts Like a Professional
If you want to make sure that your website becomes an authority website, you will need a lot of shares and backlinks. For this purpose, your best bet is to write list posts. List posts are great when it comes
Why Pinterest Ads Succeed
Pinterest ads are image-based, paid posts on Pinterest, also known as Pins. These ads show up on a user’s home feed or when they use Pinterest to search for something. Pinterest is quite different than other mainstream social media platforms. Often,
How to Create Content That Keeps Earning Links
Link-building is one of the core features of a good Search Engine Optimisation (SEO) strategy. When other websites add the link of your web-pages to their websites, your website receives an instant SEO boost! Bonus points if that website is a reputable and popular brand. However, earning links requires organic growth. To achieve this
Boosting Your SEO with XML Sitemaps – Part 2
This post is a continuation of the last post that focuses on boosting your SEO with XML sitemaps. Consider the following tips to rank better. 1. Generate XML Manually/Automatically There are two ways to generate a sitemap: automatically and manually. For ease
A Brief Guide to CPC with Facebook – Part 2
In the last post, we discussed tips and strategies that could help with CPC advertising on Facebook. Here are a few more ideas you need to consider. Consider the EAR (Estimated Action Rate) Before investing in Facebook advertising, you must pick a
5 Insightful PPC Strategies
To improve your website’s reach, focus on your PPC (pay per click) strategy. In this post, we will use Google Ads to manage a cost-effective and successful marketing campaign. Consider the following practices and boost your website’s traffic to newer
What Does It Mean to Use Social Media to Promote My Business?
Are you confused about how to leverage social media to market your business? This post can help you understand how to do it. Advertising For starters, social media can resolve the advertising woes of start-ups and small businesses that are struggling with
How to Rank Higher for Google RankBrain – Part 2
In the last post, we discussed how to optimise your website according to Google’s RankBrain. Let’s discuss some more ideas on how to improve your website ranking. Engagement Getting a user to click on your web page means that the job is
How to Plan PPC Campaign
PPC (Pay Per Click) is essentially an online marketing model which allows for advertisers to display advertisements on search engines; they pay a certain fee each time their ad is clicked upon. Search engine advertising is perhaps one of the