Marketing Analytics Is Crucial to Your Business. Learn Why!
According to research, the marketing analytics industry is said to expand by around 14% until 2022. Marketing analytics is the practice of examining and managing metrics data to find the return on investment (ROI) of marketing campaigns. It helps businesses
3 Data-Driven Content Marketing Methods
There are so many types of content marketing methods and strategies that it is difficult to determine what works and what doesn’t. A lot of fancy tools offer 100% increase in conversions and sales, but most of them are ineffective.
What Does Your Paid Search KPIs Tell About Your Brand?
After getting a Google Ads campaign up and running, you need to track certain KPIs to understand how well your brand marketing campaign is doing. This guide will help you understand the paid search KPIs that matter the most. Click-Through Rate This has
What Are the Foundations of an Effective Digital Marketing Campaign?
If you want to design successful and highly effective digital marketing campaigns, you have to focus on a few key aspects. The foundations of an effective digital marketing campaign are listed below. Plan Properly An effective digital marketing strategy begins with a
4 Tips for Keyword Research
Keyword research is the focal point of digital marketing campaigns. If you are able to succeed in capturing the most valuable keywords, then you can improve your online presence which in turn can boost your conversion rates. Consider the following