What Does Your Paid Search KPIs Tell About Your Brand?
After getting a Google Ads campaign up and running, you need to track certain KPIs to understand how well your brand marketing campaign is doing. This guide will help you understand the paid search KPIs that matter the most. Click-Through Rate This has
Why Should Businesses Consider Microsoft Advertising?
If you are beginning to dive into PPC campaigns, then Google is not your only option, especially if you: Are on a tight budget. Want to use an out-of-the-box strategy to outpace your competitors. Recently, Microsoft Advertising (previously Bing Ads) has
Inventing Your Email Marketing with 5 Ideas
Email marketing is one of the oldest, most effective digital marketing channels out there. The right email can create positive results for your brand without breaking the bank. To attract more leads and take your business to the next level,
4 Tips to Update Your SEO for Voice Search
A brief look at all the new gadgets, smart appliances, and devices makes up for a common observation: all of them are integrated with different voice assistants. The success of AI and its disciplines is allowing the voice search technology