Multiply Your Website Conversion Rate with These 4 Tried-and-Tested Tactics
If you want to multiply your website conversion rate, you have to evaluate what is liked by your audience and what is certainly going to be met with disapproval. A nicely-written copy, tempting offers, striking visuals, and a captivating CTA
3 Strategies That Can Help You with Lowering Your CPC in Google Ads
Google Ads is one of the most powerful tools for digital marketers. As a result, there is a fierce competition between businesses in this domain. If you want to outpace your competitors, you should actively pursue techniques that can decrease
4 Proven Google AdWords Tips to Boost Your Online Presence
A well-executed Google AdWords campaign is one of the most useful ways for increasing your revenues and conversions. Here are three Google AdWords tips that are often neglected, but hold the key to improve the optimisation of your PPC campaigns. 1.
3 Tips to Help You Create SEO-Friendly Content
While focusing on SEO techniques and strategies, don’t overlook content marketing. Even if you follow all the SEO guidelines to a T, poor quality content can always hinder your aspirations to climb up the SERPs. After all, content is the
Top 3 WordPress Website Speed Optimisation Strategies
The unparalleled user-friendliness and cost-effectiveness of WordPress have allowed a great deal of small, medium, and large businesses to power their websites. Surely, WordPress allows you to get yourself a beautiful, trendy website, but what use it is this website
How Monthly Retainers in SEO May Be On Its Way Out – Bespoke Is the Way
A monthly retainer is a type of contract between an agency and client to collaborate for a fixed period. Usually, it is a rolling contract in which a marketing firm offers services on an ongoing basis. At first, the idea to
How to Rank Higher for Google RankBrain – Part 1
To improve your website ranking on Google, it is important to master Google’s AI-based algorithm RankBrain and optimise your content accordingly. Since RankBrain is the 3rd most crucial ranking metric in Google, aligning your SEO with it can give you
Buyer Persona and How Can You Think About the Target?
In marketing, a buyer persona is a representation of an individual. This representation is based on a business’ research on what constitutes an ideal customer. A buyer persona is also referred to as marketing personas and emotional personas. However, there are