4 SEO Metrics You Need to Track – Part 2
In the last article, we talked about how to track SEO metrics. Here are a few other useful metrics. 1. Keywords Ranking Use a keyword tool like SEMrush to determine which keywords related to your niche are ranking well on Google. Make
5 Effective Practices to Optimise Videos for YouTube
According to a recent study, 45% of online marketers invested more in YouTube than other digital marketing channels. As the digital sphere becomes increasingly competitive, here is what you can do to optimise videos for YouTube. 1. Place Keywords Naturally When users
How Can Chatbots Enhance SEO?
The combination of voice search, AI (artificial intelligence), and wearable technologies has a major impact on consumer demands. Lately, they are becoming comfortable with personalised and natural voice-based interactions. This is why businesses have started using AI-powered, creative chatbots. So,
4 Tips to Update Your SEO for Voice Search
A brief look at all the new gadgets, smart appliances, and devices makes up for a common observation: all of them are integrated with different voice assistants. The success of AI and its disciplines is allowing the voice search technology
Google Ads vs. Microsoft Advertising
If you have finally made up your mind to invest in PPC campaigns, you will have to choose the right advertising platform. Such a tool helps advertisers show online ads of their products and services to their prospective customers. These
3 Companies That Created Winning Social Media Marketing Campaigns
The proliferation of social media marketing can be ascertained by the fact that close to 78% of companies have a dedicated team to create and manage their social media campaigns. Still, 83% of end-users were not impressed due to their
3 Tips to Help You Create SEO-Friendly Content
While focusing on SEO techniques and strategies, don’t overlook content marketing. Even if you follow all the SEO guidelines to a T, poor quality content can always hinder your aspirations to climb up the SERPs. After all, content is the
The Wonderful World of SEO
The growth of the internet means that the numbers of websites are increasing at a rapid pace. As a consequence, your brand can face some tough time in attracting target audience. The presence of high-quality content does not amount to
Strategic SEO Decisions to Make Before Web Design
Taking strategic SEO decisions involves increasing your online visibility by considering a wide variety of aspects, such as your web design and quality of content. Before investing in professional web designing, consider the following aspects of web development. The HTTPS Factor A