3 Strategic Methods to Determine Content Ideas
Whether you are starting in content marketing or you have spent years in the industry, ideas don’t always come readily. You have to consider two factors: How to be creative? How to create effective content? If you tick both of these
How Can Chatbots Enhance SEO?
The combination of voice search, AI (artificial intelligence), and wearable technologies has a major impact on consumer demands. Lately, they are becoming comfortable with personalised and natural voice-based interactions. This is why businesses have started using AI-powered, creative chatbots. So,
Keeping Up with Searcher Intent
Search engine optimisation is a fascinating and constantly evolving field. The algorithm updates in Google are derived from the ever-changing needs of the consumers. This requires businesses to constantly evaluate their SEO strategies. Searcher intent is a user motive for typing
Google Ads vs. Microsoft Advertising
If you have finally made up your mind to invest in PPC campaigns, you will have to choose the right advertising platform. Such a tool helps advertisers show online ads of their products and services to their prospective customers. These
What Are the Foundations of an Effective Digital Marketing Campaign?
If you want to design successful and highly effective digital marketing campaigns, you have to focus on a few key aspects. The foundations of an effective digital marketing campaign are listed below. Plan Properly An effective digital marketing strategy begins with a
What Does Local SEO Involve?
Before understanding local SEO, let’s take a look at the following statistics to assess its real-life impact on businesses. 1 in 2 users, who perform a local search on their smartphones, follow up by visiting an outlet or store within
How to Get Your Restaurant on the Move
Serving high-quality food, obtaining excellent customer feedback, and having a search engine optimised website are the three most important objectives for all restaurant businesses. The more your online visibility is, the more likely you are to receive orders. Thus, to