Keeping Up with Searcher Intent
Search engine optimisation is a fascinating and constantly evolving field. The algorithm updates in Google are derived from the ever-changing needs of the consumers. This requires businesses to constantly evaluate their SEO strategies. Searcher intent is a user motive for typing
What Are the Foundations of an Effective Digital Marketing Campaign?
If you want to design successful and highly effective digital marketing campaigns, you have to focus on a few key aspects. The foundations of an effective digital marketing campaign are listed below. Plan Properly An effective digital marketing strategy begins with a
Why a Landing Page Is the Key to Your Conversions
As a business owner, if you have not yet made a landing page, then you might have been forced to think what makes them so special. Why do marketers send their valuable leads to separately tailored web pages? Designing a landing
3 SEO Takeaways for News Websites
Optimising news media is a lot more different than optimising blogs and articles. If you supervise a news website and would like to drive up more traffic, consider these SEO takeaways for news websites. 1. Manage Architecture Architecture must be your top-most
What Makes Reciprocal Links Relevant for SEO?
A decade ago, reciprocal links used to be one of the most impactful SEO techniques. Today, in 2019, reciprocal linking does not command the same importance, but it can still help you become more visible on the Web. So, how
What Does Local SEO Involve?
Before understanding local SEO, let’s take a look at the following statistics to assess its real-life impact on businesses. 1 in 2 users, who perform a local search on their smartphones, follow up by visiting an outlet or store within
What Does It Mean to Use Social Media to Promote My Business?
Are you confused about how to leverage social media to market your business? This post can help you understand how to do it. Advertising For starters, social media can resolve the advertising woes of start-ups and small businesses that are struggling with