For many today, it is hard to imagine a life without social media. Be it to remain connected with friends and family, to better reach out to one’s customers, or to share with others whatever it is on one’s mind.
According to Statista, the world has 4.41 billion social media users across dozens of platforms. The largest of these is Facebook, which has over 2.7 billion monthly active users. Other platforms like WhatsApp, Instagram, and TikTok have either billions or