Is AMP Worth It in 2020? What Google Does Not Want You to Know
AMP (Accelerated Mobile Pages) is a library along with guidelines for developing fast websites that are quicker than sites developed through the usual means. Since AMP by Google is based on open source code, anyone can fork or clone the code
How Voice Search Is Changing SEO?
By next year, it is expected that voice search will constitute 50% of online searches. Before the rapid rise of voice technology, Internet users only had to type their queries in the search bar of Google and other search engines.
Are PPC Ad Campaigns Viable for Small Businesses?
Unlike enterprises, small businesses don’t have a lot of breathing space while implementing the latest technologies, particularly SEO and digital marketing. As long as they don’t become stable enough, they are balancing on a slippery slope. As a result, they
A Brief Guide to CPC with Facebook – Part 2
In the last post, we discussed tips and strategies that could help with CPC advertising on Facebook. Here are a few more ideas you need to consider. Consider the EAR (Estimated Action Rate) Before investing in Facebook advertising, you must pick a
4 Proven Google AdWords Tips to Boost Your Online Presence
A well-executed Google AdWords campaign is one of the most useful ways for increasing your revenues and conversions. Here are three Google AdWords tips that are often neglected, but hold the key to improve the optimisation of your PPC campaigns. 1.
How to Plan PPC Campaign
PPC (Pay Per Click) is essentially an online marketing model which allows for advertisers to display advertisements on search engines; they pay a certain fee each time their ad is clicked upon. Search engine advertising is perhaps one of the