Top SEO Trends to Look Out for in 2021
More than ever before, SEO remains a critical component of any business’s digital marketing strategy. Just make a note of the following statistics: 93% of all online experience starts with a search engine (Source: Search Engine Journal) 70% of marketers see
How Does Data-Driven SEO Work?
The term “data-driven” is a set of practices that are used to accumulate and analyse quantitative and qualitative data to develop a strategy. Therefore, data-driven SEO is the use of data as a major part of strategy development. This includes
3 Pillars of Digital Brand Growth That Can Aid Your SEO
A few years ago, Google and other search engines ranked websites, mostly in terms of their SEO practices. However, by the end of 2019, they place a great emphasis on how brands establish themselves in their respective niche. As of
How to Create Compelling Landing Pages
Landing pages are one of the most useful tools to increase the number of leads and conversions. An ineffective landing page slows down the sales of your products and services and does not let you reach your full potential. Therefore,
Digital Marketing Tools – Here’s a Little Secret to What the Pros Use
Digital marketing comprises of several aspects, like searching for keywords, managing social media campaigns, creating blogs, producing online advertisements, etc. However, digital marketers cannot entirely work by themselves. As software developers require an IDE (Integrated Development Environment) to implement their
Keywords Are Dead – Audience Targeting Are In!
In a world of developing technology and enhancement of user experience, SEO (Search Engine Optimisation) has taken the front seat when it comes to marketers promoting their product and capturing the interest of the consumers. The most sought after tool
What is Machine Learning Going to do – Artificial Intelligence is Here in Digital Marketing!
The development and enhancement of the current technological landscape has given rise to digital marketing being utilised as the ‘go-to’ for devising and executing marketing strategies. Within the digital marketing industry, a major innovation which has come forth in the