How Does Data-Driven SEO Work?
The term “data-driven” is a set of practices that are used to accumulate and analyse quantitative and qualitative data to develop a strategy. Therefore, data-driven SEO is the use of data as a major part of strategy development. This includes
5 Effective Practices to Optimise Videos for YouTube
According to a recent study, 45% of online marketers invested more in YouTube than other digital marketing channels. As the digital sphere becomes increasingly competitive, here is what you can do to optimise videos for YouTube. 1. Place Keywords Naturally When users
3 Content Marketing Trends to Watch Out in 2020
As 2020 marks the beginning of a new decade, content marketing is expected to hold a lot more importance than before. Here are three content marketing trends that will become trendy in 2020. 1. Video and Live Stream In the past few
Best SEO Practices for B2B Companies?
B2B SEO is more challenging as compared to B2C SEO. Therefore, you will need to focus on a viable strategy to make B2B SEO work for your company. Here are the B2B SEO best practices that you need to put into
Responsive Web Design and SEO
Web design for SEO is crucial for taking your website higher in Google search rankings. If you don’t give due regard to web design for SEO, then your Google rankings will plummet. Conversely, with good design, your SEO will improve, and
How Can Chatbots Enhance SEO?
The combination of voice search, AI (artificial intelligence), and wearable technologies has a major impact on consumer demands. Lately, they are becoming comfortable with personalised and natural voice-based interactions. This is why businesses have started using AI-powered, creative chatbots. So,
4 PPC Issues You Need to Avoid
If a PPC campaign does not yield the desired results, it may not have been implemented properly. Both new and experienced marketers can face a few common problems. Here is a list of PPC issues you need to avoid. 1. Underestimating
How to Get Your Brand New Website to Rank Better
Have you recently had a website designed to boost your online sales? It is important to understand that you are not going to get much success with your ambitions if you don’t apply the right SEO techniques. Follow this brief
SEO Tactics for the 404 Error Page
Previously, we discussed what a 404 error page is. Now, we will reflect on how to make good use of them. Utilising 404 Pages While initially, you may have wanted the error 404 to stop damaging your SEO; but what if you
What Is Canonical Tag?
Canonical tags are a type of solution which is designed to resolve issues related to duplicate content. For instance, if you have three web pages which have duplicate content, then you can make sure that only one of them is