Four Simple Steps for Creating an Effective Content Style Guide
A content style guide is a set of rules and guidelines that reflects your brand’s personality and expresses it via your content. Your in-house marketing or external consultants should follow it to create your brand content for any medium, such
7 Ways to Reinvent Your Content Ideas When Working from Home
Content marketers are struggling to find the right topics during the COVID-19 period. Here are some niches that have become highly popular during the ongoing pandemic. 1. Travel The global travel industry has been hit badly by the ongoing pandemic. No one
How To Create an Interim Content Marketing Strategy Right Now – Part 2
In the last post, we discussed how to create an interim content marketing strategy. Here are some more steps that you need to take. 1. Create Tailored Content In the hour of need, there’s no need to stick to the standard templates.
How To Create an Interim Content Marketing Strategy Right Now – Part 1
How is your content marketing strategy holding up during the ongoing pandemic? If coronavirus has neutralised your content marketing strategy, then you need to improvise it. You may consider creating an interim content marketing strategy. A brief, one-page strategy can help with
3 Strategic Methods to Determine Content Ideas
Whether you are starting in content marketing or you have spent years in the industry, ideas don’t always come readily. You have to consider two factors: How to be creative? How to create effective content? If you tick both of these
3 Data-Driven Content Marketing Methods
There are so many types of content marketing methods and strategies that it is difficult to determine what works and what doesn’t. A lot of fancy tools offer 100% increase in conversions and sales, but most of them are ineffective.
3 Content Marketing Trends to Watch Out in 2020
As 2020 marks the beginning of a new decade, content marketing is expected to hold a lot more importance than before. Here are three content marketing trends that will become trendy in 2020. 1. Video and Live Stream In the past few
4 Brands That Aced the Email Marketing Challenge
How do interactive and creative emails you create compare to your competitors? As a business owner, you need to view your email campaigns from the perspective of your customers. Daily, customers receive several newsletters from various brands around the world. Many
Boosting Your Website Visibility with Open Graph Meta Tags
In 2010, Facebook released OpenGraph. It facilitates integration between user data, websites, and Facebook. When Open Graph meta tags are used in web pages, it can help you to highlight those sections or content of your pages that you want
How to Rank Higher for Google RankBrain – Part 1
To improve your website ranking on Google, it is important to master Google’s AI-based algorithm RankBrain and optimise your content accordingly. Since RankBrain is the 3rd most crucial ranking metric in Google, aligning your SEO with it can give you