How Will Smart Wearables Impact Social Media Marketing?
For a smartwatch, social media doesn’t exist the way it does on a smartphone or tablet. The smaller size and fewer options to access a wearable make it a challenge to market something to a user. Sure, the health and
7 Surprisingly Positive Effects of Social Media on Your Mental Health
For many today, it is hard to imagine a life without social media. Be it to remain connected with friends and family, to better reach out to one’s customers, or to share with others whatever it is on one’s mind.
The Benefits of a Collaborative Strategy for Small Businesses
A collaborative strategy refers to the strategy synchronisation between different departments in an organisation. This could also include synchronisation between partners and vendors. It seeks to enhance communication and coordination across various parties to improve an organisation’s efficiency and output.
What You Need to Do With Your Marketing Budget
No one can question the value which marketing brings to the table for any business. It assists business owners in all the necessary stages: setup, scaling, and expansion. However, for all its importance, marketing comes at an expense. Whether you
7 Ways Social Media Changes Your Brain
According to Statista, the world has 4.41 billion social media users across dozens of platforms. The largest of these is Facebook, which has over 2.7 billion monthly active users. Other platforms like WhatsApp, Instagram, and TikTok have either billions or
5 Questions Answered About Social Media During COVID-19
During the COVID-19 pandemic, people have been confined to their homes, using social media channels for connecting with others and buying things online. There is no doubt that social media use has increased significantly during the pandemic. What has that yielded?
Mastering the Way of Revamping Your Social Media Strategy During Coronavirus
COVID-19 has had a significant impact on how people live in the UK. You need to reach out to your team members, partners, prospects, and customers during these challenges times. For this purpose, social media is an ideal medium. However, you
Keywords Are Dead – Audience Targeting Are In!
In a world of developing technology and enhancement of user experience, SEO (Search Engine Optimisation) has taken the front seat when it comes to marketers promoting their product and capturing the interest of the consumers. The most sought after tool
Can You Search With Your Voice?
The question of ‘searching with your voice’ is no longer one which brings about disbelief, rather the medium of voice based searches have garnered a hefty following by Smartphone users and digital assistant users alike. Voice search has evolved in
What is Machine Learning Going to do – Artificial Intelligence is Here in Digital Marketing!
The development and enhancement of the current technological landscape has given rise to digital marketing being utilised as the ‘go-to’ for devising and executing marketing strategies. Within the digital marketing industry, a major innovation which has come forth in the