5 Top Tips to Write PPC Text Ads
If positioned correctly, PPC ads on the Web can be an excellent option to drive high-quality traffic to your website. A powerful PPC ad requires the inclusion of best practices, which can catch the attention of your clients. Here is
3 Data-Driven Content Marketing Methods
There are so many types of content marketing methods and strategies that it is difficult to determine what works and what doesn’t. A lot of fancy tools offer 100% increase in conversions and sales, but most of them are ineffective.
Best SEO Practices for B2B Companies?
B2B SEO is more challenging as compared to B2C SEO. Therefore, you will need to focus on a viable strategy to make B2B SEO work for your company. Here are the B2B SEO best practices that you need to put into
Why Should Businesses Consider Microsoft Advertising?
If you are beginning to dive into PPC campaigns, then Google is not your only option, especially if you: Are on a tight budget. Want to use an out-of-the-box strategy to outpace your competitors. Recently, Microsoft Advertising (previously Bing Ads) has
Inventing Your Email Marketing with 5 Ideas
Email marketing is one of the oldest, most effective digital marketing channels out there. The right email can create positive results for your brand without breaking the bank. To attract more leads and take your business to the next level,
Keeping Up with Searcher Intent
Search engine optimisation is a fascinating and constantly evolving field. The algorithm updates in Google are derived from the ever-changing needs of the consumers. This requires businesses to constantly evaluate their SEO strategies. Searcher intent is a user motive for typing
How to Leverage Google Keyword Planner to Rank Better
Google Keyword Planner is one of the widely used keyword tools in SEO circles. Go through the following Google Keyword Planner tips to get the most out of it. 1. Research on Your Competitor Do you want to know the secret about
What Makes Reciprocal Links Relevant for SEO?
A decade ago, reciprocal links used to be one of the most impactful SEO techniques. Today, in 2019, reciprocal linking does not command the same importance, but it can still help you become more visible on the Web. So, how
How Does Google RankBrain Work?
By mid-2015, Google released its RankBrain algorithm. At that time, it was understood that the algorithm used AI to process voluminous amounts of written language and translate it into vectors – mathematical entities – that are easily understood by the
All You Need to Know About Voice Search
Do you optimise your SEO in terms of voice searches? If you don’t, then now is the time to begin with voice search optimisation. The Increasing Demand of Voice Search A while ago, Google claimed that its Android devices processed about 20%