How to Optimise Business Marketing for Instagram
There is a lot more to Instagram than posting selfies and editing them. From connecting with people to branding and selling products, the platform is a goldmine for businesses. Having officially reached one billion active monthly users, it’s now more
3 Tips About Twitter SEO for Small Businesses
Social media is an incredible channel to establish and grow your business’s online presence. Twitter is one social media platform that has a massive reach. It has over 330 million active monthly users, thus indicating how you are seriously missing
What You Need To Know About Buyer Personas?
Buyer persona refers to an ideal conceptualisation of the best clients of a business which is created with the help of data related to their characteristics and behaviours. The use of products and services by a client and their thinking
4 SEO Metrics You Need to Track – Part 1
How do you know whether your keywords or linking strategies are creating the desired SEO results? Digital marketers must measure the effectiveness of your marketing methods. One of the approaches to test your performance is to track SEO metrics. However,
How Can a B2B Company Optimise AdWords Campaign
How Your B2B Company Can Optimise Adwords Campaign Many businesses find to their profound dismay that their Google Adwords campaigns are yielding results far below their expectations. So what is going wrong? Google Adwords is not going to work like magic without
Why Should Businesses Consider Microsoft Advertising?
If you are beginning to dive into PPC campaigns, then Google is not your only option, especially if you: Are on a tight budget. Want to use an out-of-the-box strategy to outpace your competitors. Recently, Microsoft Advertising (previously Bing Ads) has
How Can Chatbots Enhance SEO?
The combination of voice search, AI (artificial intelligence), and wearable technologies has a major impact on consumer demands. Lately, they are becoming comfortable with personalised and natural voice-based interactions. This is why businesses have started using AI-powered, creative chatbots. So,
The Art of Picking SEO-Friendly Domain Names
Many businesses choose a domain name without considering its implications on their SEO. As a result, their rankings are affected. As a business owner in the UK, this is an area that must not be taken lightly. When it comes
4 Brands That Aced the Email Marketing Challenge
How do interactive and creative emails you create compare to your competitors? As a business owner, you need to view your email campaigns from the perspective of your customers. Daily, customers receive several newsletters from various brands around the world. Many
What Can You Gain with Multiple Domain Names?
A lot of businesses are okay with a single domain name. However, businesses of all scale can earn a wide range of benefits if they choose to register more than one domain names. This strategy can offer terrific opportunities that