Best SEO Practices for B2B Companies?
B2B SEO is more challenging as compared to B2C SEO. Therefore, you will need to focus on a viable strategy to make B2B SEO work for your company. Here are the B2B SEO best practices that you need to put into
Why Should Businesses Consider Microsoft Advertising?
If you are beginning to dive into PPC campaigns, then Google is not your only option, especially if you: Are on a tight budget. Want to use an out-of-the-box strategy to outpace your competitors. Recently, Microsoft Advertising (previously Bing Ads) has
A Brief Guide to CPC with Facebook – Part 2
In the last post, we discussed tips and strategies that could help with CPC advertising on Facebook. Here are a few more ideas you need to consider. Consider the EAR (Estimated Action Rate) Before investing in Facebook advertising, you must pick a
A Brief Guide to CPC with Facebook – Part 1
Facebook is easily the most popular website in the world, with more than 2 billion active monthly users. Hence, it is easy to guess why digital marketers take Facebook Ads so seriously. To work on CPC advertising with Facebook Ads,
5 Insightful PPC Strategies
To improve your website’s reach, focus on your PPC (pay per click) strategy. In this post, we will use Google Ads to manage a cost-effective and successful marketing campaign. Consider the following practices and boost your website’s traffic to newer
How to Rank Higher for Google RankBrain – Part 1
To improve your website ranking on Google, it is important to master Google’s AI-based algorithm RankBrain and optimise your content accordingly. Since RankBrain is the 3rd most crucial ranking metric in Google, aligning your SEO with it can give you
When You Send An Email Are You Using It To Your Advantage?
How often do you use emails for marketing? Have you ever contemplated about email marketing? The number of global email accounts is three times more than the combined Twitter and Facebook accounts. Among all the digital marketing strategies, email marketing is known to have the highest ROI. Therefore,
AdWords and Bing is decreasing – Facebook and LinkedIn are on the up!
In the recent times, advertising mediums such as Google Adwords and search engine backed marketing tools such as Bing Ads have garnered a hefty following. Marketers have come to use such marketing and advertising tools to promote their respective brands
How to Plan PPC Campaign
PPC (Pay Per Click) is essentially an online marketing model which allows for advertisers to display advertisements on search engines; they pay a certain fee each time their ad is clicked upon. Search engine advertising is perhaps one of the