What Is the Importance of Cloud Computing for Online Businesses?
Cloud computing has become a staple for online businesses today. It doesn’t just allow businesses to store information and increase processing power but also to scale it. Cloud computing enables businesses to maintain maximum uptime and provide their services to
10 Strategies to Make Your Web SEO Compatible with Voice Search
According to Adobe, 48% of web searches were voice-based in 2019. In 2020, that number was poised to grow even greater. Hence, businesses around the world should start optimising their websites for voice-based search. The Popularity of Voice Search Has Surged The
How Will 5G Change Digital Marketing Forever?
5G is the next step in digital connectivity after 4G. While the technology isn’t available in most countries around the world, the rollout is slowly happening. 5G will ensure faster internet download and upload speeds for sure. However, what will it
Apply These 5 Easy to Boost SEO for Your LinkedIn Page
LinkedIn is one of the most popular B2B platforms today and is usually the first place where clients begin their search for products and services. This makes it all the more important to optimise your LinkedIn company page to occupy
Which SEO Shortcuts Are Not Relevant?
Earlier, when business owners designed websites for their businesses, they looked for ways through which their websites can rank high. The goal was to outpace their competitors in a short time. To do this, they used SEO but by adopting
Shifting Focus from Traffic to Conversions
How busy have you been in increasing the online traffic of your website? Driving traffic to your online channels is a critical aspect of SEO, but it is only one part of the equation that focuses on “increasing sales”. The remaining
SEO 101: Harnessing the Power of Video Submission
Have you implemented video submission in SEO for your website? According to Hubspot, more than 80% of businesses are engaged in video marketing. Similarly, Google has revealed that six out of ten people prefer videos over written articles. Additionally, mobile video
Best Practices for Optimising Images in SEO (Part 2)
In the last article, we talked about SEO optimisation for images. Let’s discuss the remaining techniques. 1. Organise Images The arrangement of your images is as crucial as their selection. The organisation of your images should represent the journey of the user.
Best Practices for Optimising Images in SEO (Part 1)
A successful SEO strategy is hinged on a wide range of techniques such as link building, keyword research, PPC ads etc. However, sometimes digital marketers often fail to consider the effective use of image optimisation in SEO. Search engines like
4 Tips on Competitor Analysis
Do you think the SEO of your competitors is better than yours?? Analysing your competitors allows you to determine their unique selling proposition and what makes their business stand apart from the rest. Here are a few tips on competitor analysis