digital marketing. The latest data has been compiled to help you navigate
through these changes.
UK Digital Ad Spend in 2018
Boost in 2019
remaining
businesses…
friendly website:
is mobile friendly
of small UK businesses decrease chance of being found by
customers, due to not investing in Search Engine Optimization (SEO)
of small business comprise of entities looking to execute SEO
strategy by the year 2019 or thereafter
Approximate Social Network Users
(UK) by the year 2019:
(66% of UK Population)
Marketers use Facebook
to advertise regularly
UK small business owners utilizing
Facebook to spend money Facebook Ads
to engage customers in 2019
Growth in Google paid search ad
spend in 1st Quarter of 2016
of consumer preference for ads to
be personalized to match their
interests and shopping habits
In 2018
over mobile
“While it’s likely we will see a continued softening in some of the more established
digital ad revenue streams, we fully expect mobile and video advertising continue
to surge as marketers explore and challenge the possibilities of digital to build trust
and reputation for their brands.”
2018
total Facebook
Users (Per Month):
&
Mobile Ads generate
87% of its
revenue in Q2 of 2018
‘Near Me’ searches
made via mobile
Searches carried out
via smartphone
Searches resulting
in purchase
