Moving to Mastery – Who Can Make You Be Seen as the Leader of your Market
Do you run a business? Are you struggling with your sales and services? Did anyone tell you that a well-structured digital marketing strategy can help with customer acquisition? Irrespective of the commitment, performance, and quality of your business, you might have
AdWords and Bing is decreasing – Facebook and LinkedIn are on the up!
In the recent times, advertising mediums such as Google Adwords and search engine backed marketing tools such as Bing Ads have garnered a hefty following. Marketers have come to use such marketing and advertising tools to promote their respective brands
What is the Purpose of Blogging?
In this age of constantly evolving technology, a business’ digital marketing efforts form an integral part of its overall marketing strategy. From the utilisation of social media to the adoption of techniques which drive traffic to the business’ site including
How to Plan PPC Campaign
PPC (Pay Per Click) is essentially an online marketing model which allows for advertisers to display advertisements on search engines; they pay a certain fee each time their ad is clicked upon. Search engine advertising is perhaps one of the
What Are the Strategic SEO Tips to Get Massive Traffic?
A key part of the digital realm, SEO (Search Engine Optimisation) essentially refers to optimising your site's content in such a way, so as to allow your site to rank higher on search engine result pages. The effective utilisation of
Amazon Are Coming Into Advertising Space – Beware!
A giant of the digital realm, Amazon has come forth as a retail powerhouse with its e-commerce division providing users with ease of access for millions of products. Amazon’s strategies and clever utilisation of technology have enabled it to spread
It’s All About Mobile (From SEO Perspective)!
SEO (Search Engine Optimisation) has been the forefront tool for digital marketers for promoting their product and engaging with the target audience. However, the recent times has seen marketers looking into effective utilisation of mobile devices for marketing purposes, since
Keywords Are Dead – Audience Targeting Are In!
In a world of developing technology and enhancement of user experience, SEO (Search Engine Optimisation) has taken the front seat when it comes to marketers promoting their product and capturing the interest of the consumers. The most sought after tool
Amazon’s Echo and Google Home – Can You Advertise on There?
Voice assistants have truly outranked the world of technology, with their introduction changing the face of technology as we know it; gone are the days where one would have to use their mobile device/s to search for something, instead digital
Can You Search With Your Voice?
The question of ‘searching with your voice’ is no longer one which brings about disbelief, rather the medium of voice based searches have garnered a hefty following by Smartphone users and digital assistant users alike. Voice search has evolved in
What is Machine Learning Going to do – Artificial Intelligence is Here in Digital Marketing!
The development and enhancement of the current technological landscape has given rise to digital marketing being utilised as the ‘go-to’ for devising and executing marketing strategies. Within the digital marketing industry, a major innovation which has come forth in the
Boost Your Content Marketing – What You Need to Do to Engage
Conventional marketing strategies are dying. Today, the world is all about content marketing. Before understanding content marketing, it is necessary to familiarise yourself with the word “content”. Content is any information that can be expressed in the form of writing,