Are you one of those website owners with the opinion that “more content = higher rank on Google?” This is a fairly common point of view. Many businesses hire writers and demand them to create multiple blog posts on a daily or weekly basis. They do so because they genuinely believe that a large amount of content can automatically elevate their ranking on search engine result pages (SERPs).

On the other hand, readers have to bear the brunt of unattractive, hasty write-ups. As a result, they lose their readers in a bid to impress Google.

Creating a lot of content at once has a lot of ramifications. Time and again surveys unveil the fact writers who create voluminous amounts of content, are hardly able to maintain their writing style and quality. Their unique, distinct voice slowly disappears over time. Rather than creating research-oriented, well-furnished copy, they are relegated to merely produce nonstop content without much focus on the individuality of their content pieces. The race to write and upload rapidly makes them commit typos, and lose out on tools like graphs/charts which can enhance their content.

Interestingly, a lot of these writers are not only exhausted but also dissatisfied with their work. Some even feel embarrassed after reading their quickly-written posts. Despite so many problems, why are businesses so adamant with this practice? A lack of awareness issue plagues the industry. Google itself has clarified that higher content does not alone boost rankings.

However, this does not mean that you should altogether avoid long-form content. Long-form content has its own importance, especially when you need to write on complex topics and detailed guides/reviews.  As a writer, your goal should be to meet the expectations of your user. For instance, if you search “how to brew black tea”, your top results can hardly exceed 800 words. Similarly, some queries have top post results with only 200 words.

If you have a landing page, your word count should be around 350-400 words minimum. Landing pages attract readers via an interesting value proposition, not detailed descriptions. If you have a blog post, then it should contain at least 500 words.

What Should You Do?

If you are a writer, you have to make sure that your content is distinguished, by its higher quality, and unique, engaging writing tone and style. If your website is already uploading a lot of posts, and you are uncertain about the quality, assess your stats based on on-page and on-site interactions such as bounce rates. In case you feel that your stats are negative, try to cut down on the number of posts and enhance your quality. You can add surveys, videos, studies, images, and infographics to make your content attractive. In this way, your writing can improve your online brand via sheer quality.

Want to learn more about content creation? Why not read our blog on 3 Data-Driven Content Marketing Methods: https://theseoplatform.co.uk/blog/3-data-driven-content-marketing-methods/.