How SEO Is Different for B2B Companies
What is the difference between B2B SEO and B2C SEO? SEO for B2B is very different as compared to SEO for B2C. In B2C SEO, your aim is to market products and services in such a way that consumers make a purchase
Responsive Web Design and SEO
Web design for SEO is crucial for taking your website higher in Google search rankings. If you don’t give due regard to web design for SEO, then your Google rankings will plummet. Conversely, with good design, your SEO will improve, and
What Does Your Paid Search KPIs Tell About Your Brand?
After getting a Google Ads campaign up and running, you need to track certain KPIs to understand how well your brand marketing campaign is doing. This guide will help you understand the paid search KPIs that matter the most. Click-Through Rate This has
The Effect of a Merchandising Strategy on Your SEO Performance
While optimising their online store for SEO performance, entrepreneurs may find that their products and services are not at the centre of SEO improvement plans. The SEO collaboration may have more to do with the diverse requirements of your e-commerce platform
SEO Strategies for Estate Agents
Contemporary estate agents engage in a specialised category of SEO: real estate SEO. It enables them to rank their properties on Google’s first page, where they can buy and sell residential and commercial properties. Since many agents don’t use SEO,
Is AMP Worth It in 2020? What Google Does Not Want You to Know
AMP (Accelerated Mobile Pages) is a library along with guidelines for developing fast websites that are quicker than sites developed through the usual means. Since AMP by Google is based on open source code, anyone can fork or clone the code
Why Should Businesses Consider Microsoft Advertising?
If you are beginning to dive into PPC campaigns, then Google is not your only option, especially if you: Are on a tight budget. Want to use an out-of-the-box strategy to outpace your competitors. Recently, Microsoft Advertising (previously Bing Ads) has
How Voice Search Is Changing SEO?
By next year, it is expected that voice search will constitute 50% of online searches. Before the rapid rise of voice technology, Internet users only had to type their queries in the search bar of Google and other search engines.
How Can Chatbots Enhance SEO?
The combination of voice search, AI (artificial intelligence), and wearable technologies has a major impact on consumer demands. Lately, they are becoming comfortable with personalised and natural voice-based interactions. This is why businesses have started using AI-powered, creative chatbots. So,
The Art of Picking SEO-Friendly Domain Names
Many businesses choose a domain name without considering its implications on their SEO. As a result, their rankings are affected. As a business owner in the UK, this is an area that must not be taken lightly. When it comes